FreightSales Newsletter
Sales Foundation Course

 

Build a profitable book of business in 2026.

 

The freight sales foundation for brokers who want predictable growth.

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They told you 6 figures was "attainable." 

"It's just a numbers game. Keep prospecting."

So you did what they told you.

You worked longer hours.

You made more calls, sent more emails. 

You chased every activity metric they put in front of you.

When it still felt hard, you assumed the problem was you.

And maybe you even hit some wins.

A good month.

A strong quarter.

A few shippers finally said yes.

But underneath it all, something always felt off.

Like you were riding the market instead of building something.

Like one bad week could wipe out months of effort.

Like luck was doing more of the work than skill. 

Here's why.

No one taught you the foundation.

They taught you what to do - but never how to think while doing it.

They never taught you:

- how trust actually forms

- how to sell without performing or chasing

- how psychology and neuroscience are the real sales skills - everything else is just tactics

So you were left to figure it out alone. 

You learned by bruising yourself.

By second-guessing every call, every email, every ounce of effort.

And when the market turned...

When luck dried up...

When a shipper pulled back on volume...

When you sat in a "performance review" wondering how everything was so fragile...

It felt like the floor dropped out from under you.

Here's the thing my friend.

Six figures is attainable in freight. You know that. 

But without a foundation, it is fragile.

It disappears the moment you lose one account.

It collapses the second the market stops carrying you.

It breaks when pressure shows up and you don't have anything to hold you steady. 

And that's not a career.

That's working off of hope and survival.  

FreightSales is here to change that. 

To give you the foundation most brokers were never taught.

To turn effort into leverage.

To turn psychology into skill.

To make your results predictable and never dependent on luck or markets.

Six figures shouldn't be something you chase.

It should be the floor you stand on.

Welcome to FreightSales 💚

Let's change the way you sell forever.

What this course actually gives you...

At its core, this is a sales foundation built on psychology, identity, and operational reality — not hope or volume.

Inside, you’ll learn:

1. Identity & Leverage

You stop operating like a “moment broker” and start showing up as a career broker.

You’ll build:

  • your own unique advantage in the industry that you can use everywhere

  • confidence that doesn’t depend on the market

  • a clear internal standard for how you communicate, follow up, and lead relationships

This is where consistency is born.

2. Buyer Psychology & Trust Formation

You’ll learn how shippers actually make decisions — not how we wish they did.

We break down:

  • how trust forms in micro-moments

  • why familiarity beats persuasion

  • how to sell without performing or pitching

  • how to reduce resistance instead of triggering it

This is where effort turns into leverage.

3. Prospecting, Follow-Up & Discovery (Done the Right Way)

Not more activity — better sequencing.

You’ll learn:

  • how to open conversations without pressure

  • how to follow up with value that actually lands

  • how to run discovery calls that deepen trust instead of draining it

  • how to stay relevant without chasing

This is where sales stops feeling heavy.

4. Relationship Growth, Retention & Expansion

This is where most brokers stall — and where the real money lives.

You’ll learn:

  • how relationships actually progress over time

  • how to move from “one load” to “default broker”

  • how to expand accounts without asking for freight

  • how to build retention and a reputation that protects your income

This is where your book becomes durable.

5. Energy, Momentum & Long-Term Mastery

Because sales skill means nothing if you burn out.

You’ll build:

  • an energy operating system for a chaotic industry

  • momentum that survives bad weeks and bad markets

  • systems that don’t rely on motivation

  • a rhythm you can sustain for years

This is how you stop starting over.

What you walk away with...

By the end of Zero → $1M, you don’t just “know more.”

You have:

  • a clear sales identity

  • a repeatable way of thinking

  • psychological tools you can apply in any market

  • systems that stabilize your income

  • confidence rooted in understanding, not luck

You stop guessing.
You stop grinding blindly.
You stop relying on the market to save you.

This isn’t about hitting $1M once.

It’s about building the foundation that lets $1M become your floor, not your ceiling.

Because $1M without a foundation is fragile.
But $1M built on identity, psychology, and systems?

That’s a career.

That’s what FreightSales is here to build.

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5-Modules 

rebuilds how you sell from the ground up - teaching you the psychology, positioning, systems, and identity required to stand out and grow freight consistently, without relying on scripts, hustle, or market luck.

32+ psychology-driven video lessons

shows you how freight sales actually works beneath the surface. teaching you what actually earns attention, how trust forms, how shippers decide, how to think and stay in the right role at the right time, and how to build momentum that compounds.

Dashboard filled with systems, frameworks, and tools 

 that you can plug into your daily prospecting, workflow, and content. designed for daily use and reference - so you're never guessing what to do next, even when pressure or doubt show up. 

Inside the modules..

 

Module 1 — The Foundation: Mindset & Internal Operating System
How to shift from reactive, survival-based selling to grounded, intentional execution.

Module 2 — Psychology & Trust: How Shippers Actually Decide
Teaches you how trust forms, why shippers hesitate, and how buying decisions are made under pressure.

Module 3 — Prospecting & First Opportunities: Turning Attention Into Freight
Shows you how to move from outreach → curiosity → opportunity without forcing or performing.

Module 4 — Retention, Expansion & Account Growth
Teaches you how to turn one load into a relationship - and a relationship into a book of business.

Module 5 — Mastery: Identity, Energy & Long-Term Momentum
Locks in durability so your results don’t depend on motivation, market conditions, or luck.

Access FreightSales

Zero → $1M: The Freight Sales Foundation

$249

One-time payment

  • 32 psychology-driven video lessons
  • 2 Bonus Courses 
  • 34 key takeaways you can reference anytime
  • On-demand, self-paced learning
  • Lifetime access (including updates)
  • Notion-ready dashboard 
  • Cheat sheets, checklists, and reference cards
  • Identity-based freight sales foundation
  • Buyer psychology & decision-making science 
  • Prospecting, trust, retention, and expansion deep-dive
  • Resistance & Objection Handling 
  • Real sales scenarios and decision breakdowns
  • Practical sales systems you can use daily
  • Repeatable frameworks (trust, follow-up, expansion, retention) 
  • Buyer-type selling guide (SMB, Mid-Market, Enterprise)
  • Strategy-led instruction and guided application 
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Let's build your foundation! 

I’m SO excited to be part of your journey. Not just to help you “sell more,” but to help you develop the kind of skills that actually move the needle - the ones that change how you think, how you show up, and how you operate in this industry long-term. The skills that give you confidence when the market shifts, clarity when things get hard, and stability when everything feels uncertain. I'm sooo excited to help you build something that supports your life, your income, and your future for years to come. If you’re ready to stop surviving and start building with intention, I’d be honored to help you do it. 

 

Let's get started.