FreightSales Newsletter

Learn the sales skills that scale revenue and protect profits.

The foundation, psychology, and systems behind lasting freight sales success.

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Hi I'm Krystina Booker.

I help freight brokers build real sales skills.

Being a freight broker can be incredibly rewarding. You get to solve real problems and become the person people and companies depend on. 

You can also make incredible money. This is one of the few industries where your income isn’t capped by a title or tenure. It grows with the value you create and the trust you earn and keep.

If you have an entrepreneurial spirit, this industry is for you. You manage relationships, risk, systems, and most importantly... yourself. 

And while this industry is rewarding...it's also brutal. Most brokerages don't teach you how to succeed, especially on your own. They'll teach you what to do and what buttons to click once you have freight to move. Then they hand you a phone, an email, a CRM and you're told to "just start producing."

As if pressure creates skills. As if volume creates understanding. 

So you do what everyone does. You work hard. You push more. You assume the problem is effort. 

And when it still doesn't click, you start questioning yourself. But here's what you need to know.

This industry doesn't just fail brokers when it comes to sales.

It abandons them.

And once you see that clearly, you realize something important:

The problem isn’t the broker.
It’s the missing foundation.

That gap… between being told what to do (get on the phones, send emails, go see prospects) and never being taught the how and why....
that’s where most brokers get stuck.

That’s exactly the gap I built FreightSales to fill.

To give you the sales foundation most of us were never taught.
 

So you stop guessing.
Stop grinding blindly.
And start showing up with clarity, confidence, and intention.

Because this industry shouldn’t feel like survival.
It should feel like something you’re building.

 

 💚

Three Ways I Can Help You

The FreightSales Weekly Newsletter

Join the FreightSales Newsletter for psychology-backed strategies, systems, and insights that help freight brokers build a strong sales foundation and grow income with consistency.

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FreightSales Zero → $1M Foundation Course

Zero → $1M: The Freight Sales Foundation is a psychology-driven course for freight brokers ready to build a resilient sales foundation, earn trust at higher levels, and grow revenue without burning out.

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The FreightSales Community Dashboard

The FreightSales Notion Dashboard is included with Zero → $1M and serves as your home base for lessons, resources, and practical tools to help you stay grounded, organized, and consistent as you grow.

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Everything you need to master freight sales

Markets change. Psychology doesn’t. FreightSales teaches the sales skills that work in any freight cycle — so your results don’t depend on luck or timing.

This isn’t about doing more. It’s about becoming better. FreightSales helps you build the sales skills, mindset, and systems that turn freight brokerage into a real career. 

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